Stronger creativity initiative from Yokohama at Ambiente

Unfortunately, this year's Ambiente fell short of expectations, as fear of the corona virus and the effects of the weather conditions caused visitor numbers to drop sharply. Regrettably, this was also felt by the exhibitors, as 20% fewer visitors than last year also left the halls relatively empty.

Texi Yokohama nevertheless effectively managed to present products from Yokohama at its stand in the Japan Style exhibitor area. This year, one product was particularly in the spotlight as it was developed in cooperation with the Yokohama University of Art.

Creativity relations

For this reason, students and a professor were also guests in Frankfurt and actively involved at the stand. A new promotion video, which was played on two tablets for the visitors, showed the process from product design to production and demonstrated an important step in the big project to link even more creative minds with manufacturers in Yokohama in order to develop even more innovations.

The Swaying Glass continues the Ripple Glass product line with the striking design of gentle water waves. It does not stand on a flat surface, but is round, so that it rotates in circles in the wind or when touched in a swaying movement. Of course, the popular fabric napkins and handkerchiefs, with their indigo print being a fine art of Yokohama craftsmanship, as well as the ultra-lightweight watches that can be assembled without tools were also on display again.

New products are already being manufactured and future visitors to the next Ambiente can certainly look forward to further demonstrations of the high level of creativity and manufacturing skills that are at home in Yokohama.

The article of 2019's exhibition you can find here.

Veröffentlicht in Business in Europe, Information.