Yokohama Companies again at COMPAMED in Düsseldorf

From November 18 to November 21, 2019 the medical technology trade fair Compamed took place again in Düsseldorf, together with the health and medical technology trade fair Medica. Once again this year there was a Yokohama Pavilion at Compamed, where the Yokohama Industrial Development Corporation (IDEC) exhibited together with five companies from Yokohama.

Medica took place for the first time in 1972 and exhibitor and visitor numbers have grown steadily since then, so that Medica has now become the largest health and medical technology trade fair. Compamed, which presents medical devices and technologies, was first held in 1992, but has been growing steadily ever since, as well. According to organizer figures, this year around 5500 exhibitors exhibited at Medica and around 800 at Compamed. Both fairs together thus recorded a record number of around 121,000 visitors.

The five companies from Yokohama that exhibited at the Japan Pavilion are presented below. Of these five, three have been to the Yokohama Pavilion several times, one company exhibited at another pavilion last year and one company joined the exhibitor group for the first time. The booths of these companies were very well visited, making this year's exhibition the most successful for the companies. In addition, the seminar area close to the Yokohama Pavilion was more integrated into the activities this time, so that IDEC and Think Lands were also able to give presentations.

This year's participation at Compamed was not only aimed at supporting the companies from Yokohama, but also at looking at the future of the healthcare, medical technology and biotechnology sector, and looking for connections to German clusters. With this in mind, several cluster representatives were contacted in order to identify and encourage future cooperation opportunities.

Yokohama-booth at the SITV international travel fair in Colmar

Every year the SITV international travel fair takes place as a B to C-event at the Parc des Expositions in Colmar, France. According to the organizers, 27,000 visitors came to the Parc des Expositions this year, an increase of 24% over the previous year.

Yokohama had applied for a stand in the Japan Pavilion of the JNTO, which was even bigger than in previous years, and was thus able to present the city as an interesting destination.

In the Japan Pavilion, airlines, railway companies and travel agencies, as well as Yokohama and 7 other local governments exhibited a booth. Although Colmar is a relatively small trade fair location, exhibitors enjoyed a full hall, as many visitors came from nearby Strasbourg and the surrounding area.

According to JNTO estimates, the Japan Pavilion was visited by around 3600 people, compared with only around 2000 last year. The Yokohama stand was visited many times as well and, following WTM London, the Chief Representative together with the Yokohama City Tourism Promotion Office, was again able to present Yokohama to travel enthusiasts.

You want to get to know Yokohama as travel destination? Give us a call.

Travel Destination Yokohama at the World Travel Market (WTM) in London!

Nov. 4, till 6, 2019

WTM London takes place every year at the same time in the Excel London (Exhibition Center London) and is one of the most important travel fairs in Europe.

The Yokohama Visitors and Convention Bureau (YCVB) had applied for a stand at JNTO's Japan Pavilion and was thus able to present the travel destination Yokohama together with the Yokohama Tourism Promotion Bureau.

First hosted in 1980, WTM London looks back on many years of expertise and, according to its homepage, gathered 50,000 people from 182 countries this year. Over 100 conferences were held and contracts worth a total of around £3.75 billion (approximately €4.5 billion) are said to have been signed.

For some time now, JNTO has been hosting a Japan Pavilion every year, where this year representatives from travel companies, hotels or rail operators, as well as 10 local governments, including the YCVB, exhibited a booth.

As the Rugby Final was to take place in Yokohama the following week, many rugby enthusiasts came to the stand and many discussions were held with representatives of travel agencies, group travel planners, MICE planners, as well as private travelers and media representatives from all over Europe.

IAPMC Conference 2019 in Sarajevo

This year once more, the City of Yokohama took part in the International Association of Peace Messenger Cities’ (IAPMC) Conference. From September 25 to 29, the Chief Representative visited the capital of Bosnia-Herzegovina, Sarajevo. Approximately 50 officials of about 23 cities of 15 countries joined the assembly.

On the first day, apart from a board meeting, a city tour was arranged to visit the Sarajevo Tunnel, also called Tunnel of Hope, which functioned as escape passage from and humanitarian, as well as military supply path into Sarajevo, that was entirely cut off during the Siege of Sarajevo in the Bosnian War. The Sarajevo Tunnel Museum exhibited letters, family photos of happier times and destroyed toys and the Historical Museum of Bosnia and Herzegovina had a special peace-related exhibition that was visited by the participants as well.

On the 27th, the conference was officially opened by the mayor of Sarajevo. During the afternoon’s session regarding the member cities’ plans to reach the SDGs, the Chief Representative presented Yokohama’s international cooperation on infrastructure technology and knowhow, talked about the YPORT Center, a knowledge hub for smart city management and introduced the process of the Asian-African cooperation on technology.

The last day focused on conflict resolution, immigration policy and issues arising from multiculturality. Further plans of where cities can strengthen and broaden their peace and SDG-related engagement were proclaimed in the Declaration of Sarajevo and the new IAPMC member states Prilep (North Macedonia) and Sremski Karlovci (Serbia) were confirmed.

Here you can find an article on the last IAPMC Conference in Volgograd.

Asia Pacific Forum 2019 in Fürth, Germany

In July this year, our Representative Office participated for the first time in the biennial Asia Pacific Forum. The forum is aimed at all those interested in expanding into the Asian market. Connections to Asia can be established or expanded at the booths as well as during business presentations. This year, Japan was the partner country of the forum, which prompted Jetro to exhibit a Japan pavilion. At one of the booths of this pavilion we were able to present information about Yokohama and the business opportunities in Yokohama.

The President of the Nuremberg Chamber of Industry and Commerce and the State Secretary of the Bavarian State Ministry of Economic Affairs, Regional Development and Energy welcomed the participants. The latter introduced the main guests of the event and paid a visit to the Japan Pavilion before the official opening.

Unfortunately, there was not enough time during the lectures for each local government to introduce itself, but the head of Jetro's Düsseldorf branch talked about them and also briefly introduced Yokohama.

A Bridge between Asia and Germany

However, there was plenty of time between the presentations to present Yokohama's economic advantages and opportunities to open a branch in Yokohama at the stand and during the networking. The stand was visited by numerous company representatives from the AI, energy and medical technology sectors, among others, and the LIP and ITOP networks and Yokohama's subsidy program were of particular interest to the visitors.

Find out how we can help you bring your small, medium or large-scale enterprise to Yokohama or give us a call.

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Global Festival of Action 2019 in Bonn – SDG best practice example of a company in Yokohama

From 02 to 04 May 2019 the third international conference 'The Global Festival of Action for Sustainable Development 2019' took place in Bonn. Since 2017, the Global Festival of Action has provided an international platform each year for individuals, organisations and stakeholders to present their innovative ideas and best practices for sustainable development and solutions to existing climate and environmental problems. The conference of the United Nations Development Program (UNDP) is hosted by the UN SDG Campaign in cooperation with the German Federal Ministry for Economic Cooperation and Development (BMZ), the Federal Foreign Office and other partners.

This year, about 2000 participants from 142 countries took part in the conference, at which SDG experts and sponsors held presentations and panel discussions. The conference program was complemented by an exhibition of products that contribute to more sustainable development. In the main part of the event, the winners of the SDG Award presented their respective contributions and projects.

The winners of the Japan SDG Award were also invited to the conference. From Yokohama, the director of Ohkawa Printing, a company active since 1881, took part As the Director of the Global Affairs Division of the International Cooperation Office of the Ministry of Foreign Affairs introduced, the Japan SDG Award recognizes outstanding contributions by companies or organizations to sustainable development. The award was created by the SDG Promotion Office under the direction of the Prime Minister. Ohkawa Printing's director was a panel guest and presented the SDG strategy of his company. He explained that a lot is being done in his company to educate all his employees about the goals of sustainable development and to promote the implementation of SDGs in a bottom-up structure together with all employees.

Find an important example of Yokohama's SDGs here.

Further information about the Global Festival of Action can be found here.

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Japan Day in Düsseldorf 2019

On Saturday, 25.05.2019, the largest Japan festival in Europe in terms of the event organizer numbers took place again in Düsseldorf. Our office, supported by the Japanese Consulate General in Düsseldorf, has also been participating at the Japan Day for years and presenting Yokohama as a tourist destination. This year we were again allowed to use part of the booth of the Consulate General and exhibit our information from 12:00 to 15:30.

Besides the exhibitors of JNTO, JR East and Shiga Prefecture, who were also present at this time, the prefectures Saga and Ibaraki and the Tokyo district Ôta later exhibited their information there.

Since Japan Day 2002 took place for the first time, it is repeated every year at the end of May or beginning of June. Since the city of Düsseldorf, as well as the federal state of North Rhine-Westphalia, has had a large Japanese community and a strong friendship with Japan for a long time through the increased settlement of Japanese companies, Japan Day was once intended to build a bridge between the companies and the community and those interested in Japan. This is now happening successfully every year.

This year's Japan Day was again attended by some 60,000 people in excellent weather. Thanks to the active support of the head of the Bank of Yokohama representative office in London, we were once again able to bring countless Japan fans closer to the beautiful port metropolis of Yokohama. We are very happy that the rush was so great that we ran out of information material before 15:30.

 

Find information on the previous Japan Days here.

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IMEX Frankfurt – Conferences, symposia and more, MICE in Yokohama

Yokohama is one of Japan's top 3 convention and MICE venues thanks to its excellent international and national accessibility, state-of-the-art convention infrastructure, number of facilities, government support and openhearted residents.

After the world-class conference complex PACIFICO Yokohama 2011 hosted APEC with 8000 attendees and 2012 the annual meeting of the International Society for Stem Cell Research with 3500 attendees, Yokohama's entire conference infrastructure has expanded to meet the growing demand for international events with increasing numbers of attendees.

The PACIFICO complex is already one of the largest conference complexes in Japan - the National Convention Hall offers 5,000 seats, the exhibition hall covers 20,000m², and the Conference Center offers 50 conference rooms in various sizes - and it will be extended by another hall in spring 2020. The new North Hall offers space for 5900 people and various types of events such as exhibitions, conferences and ceremonies on the multipurpose floor. The extension will add further 42 meeting rooms to the complex, which can be used for large-scale events together with the rest of the PACIFICO complex.

Between September 2019 and July 2023, major conferences such as the IEEE International Geoscience and Remote Sensing Symposium (IGARSS), the IEEE Nuclear Science Symposium and Medical Imaging Conference (IEEE NSS/MIC), the 15th World Congress on Computational Mechanics (WCCM) and more have already been confirmed.

The Yokohama Convention and Visitors Bureau is a non-profit organization of the city of Yokohama and supports organizers of conferences, exhibitions, incentive tours and many other events. It offers free support from the beginning of planning to successful implementation. In detail this means among other things the support with the bid procedure and presentation production, with the inspection of conference facilities, the reinforcement of the graduation by foreign delegates, contact to press, local authorities and suppliers. In addition, city maps, information about tourist activities, local events, as well as sightseeing destinations and souvenirs are distributed.

From May 21-23, 2019 we had the opportunity to support the Yokohama Convention and Visitors Bureau and a team of PACIFICO Yokohama at the IMEX in Frankfurt with our representative office at an exhibition booth. We are pleased that this booth was well visited so that we could present Yokohama as an ideal venue for international conferences, exhibitions and similar events.

If you are thinking about hosting an event in Yokohama in the future, please do not hesitate to contact us.

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Green-Up in Yokohama – Measures for a Greener City

For several years now, the city of Yokohama has been working tirelessly to counteract the further loss of green space in the metropolitan city. Not an easy task in a constantly growing city where housing is in short supply. But Yokohama has consciously decided against further clearing of forest areas for the purpose of building new housing estates and is intensively promoting the continued existence of these green areas.

In April of this year, a concrete 5-year plan will come into force, which will expand existing efforts but also include new aspects. The goal is clear: Yokohama should not only not lose any more green, it should get even more. Of course, ecological aspects also play an important role: healthy forests and green areas should ensure a better climate in hot months, the protection of biodiversity and a healthy water cycle. In addition, all citizens who have already been strongly made aware of the topic of greening by the Garden Necklace greening fair will be introduced to nature and involved in its conservation more intensively.

Specific plans for a greener city

On the one hand, the city wants to purchase further green spaces that are still privately owned in order to be able to take care of them accordingly. Property owners who are not interested in a sale should be supported in such a way that they can take good care of their land. For example, the real estate tax can be reduced or subsidies for maintenance costs can be granted. The city wants to ensure that forests are sufficiently thinned out, that paths and slopes for visitors are secured and that necessary facility such as sanitary facilities are installed so that the forests again become places of recreation for the citizens.

On the other hand, the knowledge of the forest, green areas, and agriculture among the citizens is strongly promoted. Young and old should be able to approach nature again in a joyful way during hikes, guided tours or even harvests. Thus, forest walking tours and other leisure activities, as well as lectures are offered.
There are welcome centers all over the city where citizens can get information about the surrounding nature. But individual commitment is also encouraged. In order to successfully implement the planned projects, it is essential that the citizens also participate, and so the city trains and educates volunteers who want to take care of certain areas. In this way, the city ensures, that the volunteers are equipped with a good knowledge base in order to be able to actively support the entire ecosystem.

Green-Up in the city center

The sparsely wooded city center around Minatomirai and the coastal areas will also be supported. In particular, the avenues and trees along the streets will be maintained and their number be increased, the parking areas will be expanded or upgraded with more greenery and recreational areas. In the city center, efforts are specially made to introduce citizens to nature. It is expected that the measures as a whole will contribute to a significant improvement in air quality, more effective prevention of flooding and the resulting damage, as well as the prevention of spreading fires, more pleasant temperatures and overall promotion of the mental and physical health of the citizens.

Further advantages of the greening measures

The water sources and canals are to be given greater protection, which will also lead to a healthier water cycle. Rainwater shall be stored in order not to burden the groundwater level too much, especially in times of drought. The promotion of agriculture, however, will also lead to greater consumption of regional products, which in turn will reduce the CO2 footprint due to declining numbers of imports. Last but not least, the increased greening of facades and the expansion, as well as the creation of new forest and green areas, ensure a feel-good climate in the city, which is not only defined by the temperature but above all by the comfortable atmosphere.

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Texi Yokohama shows sustainable crafts at Ambiente 2019

For the fourth year in a row, the creative heads of texi yokohama exhibited their sustainable crafts at Ambiente in Frankfurt. In a total of nine Messe Frankfurt hall complexes, over 4400 manufacturers in the Living, Giving and Dining segments presented the latest trends and were noticed by 136,000 visitors from 166 countries. (Report: Ambiente 2019  )

This time Texi yokohama exhibited together with some other Japanese manufacturers in hall 8. Most of the exhibitors focused on using traditional craftsmanship in a new product line to revive the declining traditional businesses, but also on tackling ongoing environmental problems by improving or adapting production methods. Overall, both exhibitors and visitors showed a high level of awareness and interest in the well-known 3 R's, Reduce, Reuse, Recycle.

Sustainable Crafts

The designers and companies involved in texi yokohama have also made these three Rs their flags. The Blister Pack Clock is an example of how the production of food packaging can not only create short-lived disposable objects, but also elegant products that can be used in the long term. Because should this watch fall down, it does not break so easily. The material is super-light and elastic enough to allow the dial and case to separate from each other and then be reassembled rather than cracking or showing other damage. The same applies to the Blisterpack picture frames.

In addition, texi yokohama is one of the very few who dare to recycle airbags at all. While 95% of a vehicle can be recycled, this is usually not the case with airbags. But texi yokohama proves that it's worth it: the old airbags become durable bags with interesting designs. As part of texi yokohama, the Rebirth Project is strongly committed to upcycling and shows that something modern can emerge from the old.