In July this year, our Representative Office participated for the first time in the biennial Asia Pacific Forum. The forum is aimed at all those interested in expanding into the Asian market. Connections to Asia can be established or expanded at the booths as well as during business presentations. This year, Japan was the partner country of the forum, which prompted Jetro to exhibit a Japan pavilion. At one of the booths of this pavilion we were able to present information about Yokohama and the business opportunities in Yokohama.
The President of the Nuremberg Chamber of Industry and Commerce and the State Secretary of the Bavarian State Ministry of Economic Affairs, Regional Development and Energy welcomed the participants. The latter introduced the main guests of the event and paid a visit to the Japan Pavilion before the official opening.
A Bridge between Asia and Germany
However, there was plenty of time between the presentations to present Yokohama's economic advantages and opportunities to open a branch in Yokohama at the stand and during the networking. The stand was visited by numerous company representatives from the AI, energy and medical technology sectors, among others, and the LIP and ITOP networks and Yokohama's subsidy program were of particular interest to the visitors.